Three Year Marketing Plan of G Company Essay Example | Topics and Well Written Essays - 2750 words

Three Year Marketing Plan of G Company - Essay Example This essay focuses on describing of the G Company's marketing plan. The researcher firstly presents mission statement of Company G that depicts its long-run intention to â€Å"enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions†. The proposed product in this marketing plan is a small appliance electronic Ice-cream maker with quality assurance and at a cheaper price. In relation to its mission statement, Company G attempts to provide its customers with a high-quality product, i.e. the ice-cream maker, as per the targeted customers’ conveniences, facilitating innovative electronic equipments in the present competitive market scenario. It is described that the company will be targeting the middle-level economic groups, especially the households or families with children. The product, i.e. Company G’s ice-cream maker, will target the small appliances market of the US primarily. Thus, the co mpetitive environment of the small appliances industry in the US has been summarized henceforth with the application of the Porter’s Five Forces Model. The researcher also discusses three of Company G’s strengths and weaknesses that are related to the marketing of the new product and then selects four marketing objectives for Company G consisting of one objective for each of the four marketing mix elements. In conclusion, the researcher describes the specific actions that will be taken to measure the effectiveness of the plan.